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El Carnaval Events is a premier entertainment and media company founded in 2009, specializing in concert production, event promotions, experiential marketing, and talent management. With a mission to transform African narratives, we spotlight afro-centric cultures and Afrobeat music, showcasing the continent’s rich creative talent.
Vision and Mission
At El Carnaval Events, our vision is to reshape global perceptions of African entertainment by highlighting afro-centric cultures and the creative brilliance of Africa. Our mission is to produce world-class events that inspire and connect audiences worldwide, empower African creatives by providing platforms for exposure and growth, and build partnerships that elevate the African creative sector to new heights.
Our Vision
- To produce world-class events that inspire and connect audiences worldwide.
- To empower African creatives by providing platforms for exposure and growth.
- To build partnerships that elevate the African creative sector to new heights.
What Sets Us Apart?
Talent Accelerator
Through Industry Nite, we provide a launchpad for creatives, nurturing their talent and connecting them with global audiences.
Global Reach
We have hosted events and supported talents across eight countries, showcasing the universal appeal of Afrobeat and African culture.
Strategic Partnerships
Collaborations with top brands ensure that our events deliver unparalleled experiences while elevating the African entertainment industry.
Social Impact
Beyond entertainment, we drive meaningful change by empowering women, supporting young artists, and advocating for societal issues through our platforms.
Concert Productions and Promotions
At El Carnaval Events, our vision is to reshape global perceptions of African entertainment by highlighting afro-centric cultures and the creative brilliance of Africa. Our mission is to produce world-class events that inspire and connect audiences worldwide, empower African creatives by providing platforms for exposure and growth, and build partnerships that elevate the African creative sector to new heights.
Experiential Marketing and Brand Activations
Our expertise extends to creating immersive brand experiences through strategic partnerships.
Collaborations with industry leaders like MTN Nigeria, Glo, Glenfiddich, and PepsiCo have resulted in impactful activations that resonate with diverse audiences. These partnerships have enhanced brand visibility and fostered deeper connections between brands and consumers.
Concert Productions and Promotions
Since 2018, El Carnaval Events has been the driving force behind Abuja’s most anticipated Christmas concerts.
We’ve orchestrated performances featuring Afrobeat luminaries such as Wizkid (2018, 2019, 2021), Burna Boy (2021), and Davido (2021). In December 2024, we successfully hosted Ayra Starr Live in Concert at the Congress Hall, Transcorp Hilton Abuja, delivering an unforgettable experience for fans.
El Carnaval Events 